Royal Baby

Third in line to the British throne, the Royal baby, George Alexander Louis, born to the Duke and Duchess of Cambridge, has the title of HRH Prince George of Cambridge. The baby was born on 22 July 2013 at St Mary's Hospital in Paddington, London, the same hospital where Prince William was born in 1982.

The new Prince’s title comes following a royal decree earlier this year, issued by the Queen, allowing this royal baby -- and all of William and Kate's children, to be titled prince or princess.

The Duke and Duchess of Cambridge are part of a new generation of royal parents determined to balance their royal duties with a close relationship with their child. Their solution to balancing royal duties and home life is a hands-on approach to parenting with help from part time nannies and

involved grandparents only when needed. The new baby was widely expected to be a princess following the Commonwealth Heads of Government Meeting in 2011, where the 16 heads of government agreed unanimously that laws governing the succession would be changed. First, males would no longer take precedence in the order of succession over their older sisters. This change will not, however, apply retroactively to people born before October 2011.

With the popularity for royal family riding high in Britain and overseas after the Royal wedding, last year's Diamond Jubilee celebrating Queen Elizabeth's 60 year reign, and the following Coronation anniversary, retailers are cashing in on the new arrival. The Royal birth has generated an estimated £243 million spending spree over the next two months as people purchase souvenirs to commemorate the birth of the heir to the throne.